25 Beautiful Homes holds a unique position in the UK market. From its very first issue, published more than 10 years ago, it has always delivered on its promise of featuring real-life homes that inspire. The magazine speaks to affluent readers countrywide who are passionate about their homes. They love the magazine because the houses feel real to them - aspirational, yes - but always achieveable. They see the magazine as escapism, inspiration and a source of decorating ideas that they can use to create their own beautiful home.